HOW TO USE INNOVATIONS TO WIN CUSTOMERS
There are numerous innovations that you can use in the metal packaging. That can be added to your packaging to make it not only innovative but much more attractive. Scented packaging is an option to consider. Through fragrances it is possible to stimulate certain areas of the brain responsible for creating emotions and memories. Opting for scented packaging is another way to create an emotional link between your customer and product, besides being remembered when the consumer is exposed to the fragrance associated with the brand or product. Olfactory marketing is a marketing tool that contributes to the appreciation and identity of your brand. In a way, using flavored packaging will enhance the link between the consumer and his product, reinforce the memory of his brand, enhance the identity of his brand and also improve the shopping experience with - the much talked about - unboxing experience. All these factors together will contribute to maximizing sales of your product, in addition to customer satisfaction through a unique shopping experience which will possibly contribute to customer loyalty. METALpack® is constantly investing in research and surveys on innovations in the packaging sector, in order to provide options that contribute positively to the image of your brand.
